Session Spotlight: From Survive to Thrive: Brand marketing that performs

As advertisers increasingly shift to digital platforms, radio brands have the opportunity to merge brand marketing with performance marketing for long-term sustainability. Imagine if radio not only monetised audio ads and branded content but also utilised its data through smart activation on digital platforms. This not only yields valuable insights but also enhances your appeal to potential advertisers. Audio stands as a powerful tool for brand marketing and a robust asset for performance marketing.

Join our session to delve into the strategy, creation, and activation of audio branding assets. Discover how to effectively reach, engage, and convert your audience on every touchpoint.

This session is hosted by Pure Jingles.

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