Stations in Poland work together during the pandemic – stronger together!
The first decision was to stay at home and promote stay at home…
Here Programme Director at TOK FM, Kamila Ceran and Piotr Jaroszewski, Programme director and Editor in Chief from Agora discuss how they joined two very different brands connecting to listeners with more phone-ins and helplines for the elderly. Experts were brought in to talk about all subjects related to the pandemic. They are proud to say that the listeners have not noticed the quality dropping. Subscriptions to their archives have increased and they are proud to say in a market where listening has decrease their share has not.
Their final thought – “Do what you do best and what your lisenters expect from you”, Piotr Jaroszewski, Programme director and Editor in Chief from Agora