The emergence of podcasts always leads to a good Q&A
Since RadioDays is an event related to communication, a session of clarification and sharing of questions and opinions could not be missing. That's how it was in this Q&A session where Daniel Karlsson and Stephanie Donovan, from Triton Digital, answered several questions about podcasting and audio trends. Daniel said he didn't believe many
Get your listener’s attention
Benchmarks are features that provide a sense of familiarity for listeners according to Helen Thomas (Head of BBC Radio 2). It's got to fit the station strategy, and well-performed, benchmarks can strengthen station and listener relationships says Anna Rastner (Content Director at Bauer Media Sweden). Getting benchmarks wrong can also be catastrophic says
How to compete with Apple Podcasts when you create your own app
Natacha Mercure, Première Directrice Audionumérique at Radio Canada opened by explaining their digital strategy for French speaking radio in Canada. They found lots of their content was being shared on platforms like Apple Podcasts without monetisation. So they had to make sure their app provided value to the listener. Over time they completely
Audio is taking over!
Basia Cummings is the Editor at Tortoise Media, the membership-led newsroom in the UK, which is increasingly becoming an audio production house. What makes Tortoise different? Firstly, the team shows their workings. Members have access to the journalism "work in progress" journey. And they don't explore themes, they create narratives, and stay focussed
So what if your fans only follow you on social media?
Pawel Soltys, CEO at Radio 357, runs an online only radio station and podcast network. Despite being available for free, they make money from the small percentage of listeners who give an amount of money each month. They were able to set themselves up through crowdfunding and within a year of launching
Podcasts – what business models have emerged in recent years?
In a conversation moderated by Bryan Barletta - Nikolaj Koppel, Rob Greenlee and Rebecca Haase talked about their business models for podcasts and also addressed the importance of commercials. In Rob's case, his model is based on the production of premium podcasts and podcasts that promote a product or a brand. NiKolaj, through an
How radio responds to crisis
RMF24 is uniquely placed as the largest commercial radio station in Europe. Tomasz Ramza (Chief Negotiations Officer & Managing Ad Sales Director of Grupa RMF) and his organisation decided to create a radio station for refugees. Within ten minutes of putting a call into Poland's radio regulator, they had permission to launch
Looking after your staff
Sara Ardizzone is the Head of Human Resources at Bauer Media Audio in Sweden. She talked about some of the challenges Bauer had faced since the pandemic, especially around designing new offices and designing a new culture at their new offices. Bauer is training and up-skilling staff, focusing on a learning and growth
The War on Truth
In moments of crisis, information is vital for civilians. How do journalists react and respond in newsrooms when their own nations or neighbours find themselves in crisis? How do organisations fact check sources to make sure that what they're reporting is correct? Reflecting on some of the language used in articles and
Every growth needs a strategy: what will be the strategy for audio?
In a conversation moderated by Martin Liss, Christoph Falke and Stefan Zilk shared their views on media needs. For Christoph it is very important for media companies to have their audio strategy: "Without a strategy you are unable to focus". With a strategy every company know what to do to improve and you have