It’s all about data. But just having it is not enough; the key is knowing how to use it properly, and these three speakers knew exactly that. Head of digital development at FFH, a popular German radio station, Roger Hofmann found a way to use data to advance the idea of Radio Creator.

The session began with Andrew Davies, leader of one of ABC's digital teams, who said that  the work on a podcast doesn't start with the first episode but with the idea. It is important to put all your effort into the podcast from the very start. As Andrew Davies says "It's a

“There is a difference between good and bad advertising. The good one presents relevant information about things that I’m considering buying. The bad is only an irrelevant interruption in my life,” says James Cridland, the editor and founder of Podnews and the last speaker of the Audiodata Summit. In his “ultimate masterclass”

The collaboration of AI and humans How realistic is it to have a purely AI-driven newsroom? The founder and director of HEI-DA, Marianne Bouchart introduces us to various AI techniques that journalists use nowadays. By no means AI is able to replace humans - yet. However, Marianne gives us examples that show about

The number of gamers is steadily increasing worldwide. The same is true for people actively avoiding the news. The synthesis proposed by Aslak Gottlieb, journalistic lecturer at Southern University of Denmark and media entrepreneur, might be as obvious as it is genius: gamifying the news.  But how? There is no “one-fits-all“ solution, yet

Shared moments of connection between presenters and listeners, focusing on identity-forming and staying “in touch” - these are three concepts which help to target the young audience according to Anisha Ratan and Grace Jasper, Audience Research Managers from BBC. Ratan commented that even though live radio reaches 6 million listeners weekly, the

Introduction to podcast data analyticsIn this session, Sharon Taylor, the CEO of Omny Studio, Adam Javůrek, an online audience analytic, and Morna McAulay, data transformation and strategy specialist, discussed the importance of using the correct data in order to develop the content better. Sharon talked about data in podcasting in general. According to

In a block about how to start a podcast, James Cridland (Podnews) talked about what are the size, shapes and differences in podcast markets. Based on statistics the US listening of podcast is growing as well as US podcast ads revenue. He mentioned more opportunities in native podcasts, creators should take advantage

“Tik Tok is not only about dancing and lipsync.” Radios have an opportunity to jump on this trend Even though TikTok is banned in multiple institutions, radios still need to build a presence on this platform to reach their audiences.  The first speaker of this panel, Dario Marčac, a Croatian TikTok star with over