How to make money and feel good
Podcasting in Europe is forecast to grow by 35% this year, and will triple by 2027 in ad spend. So how can creators and producers of content capitalise on this new potential stream of ad revenue while ensuring brand safety on the path to monetisation? Sarah von Mosel, Strategic Advisor for iHeart
Welcome to Radiodays Europe 2023!
Peter Niegel, the general manager of RadioDays Europe, welcomed everybody to the great hall of the Prague Congress Centre, where the 3-day conference hosting over 1300 visitors takes place. After the musical performance from Czech singer Tea Sofia, the hosts Veronika Ruppert and Paul Robinson invited Peter Niegel to the stage: “The
Musical Acts of Monday Radio Night hosted by Czech Radio
Venue: La Fabrika, Komunardů 1001, 170 00, Prague 7 – Holešovice Time: Doors open 19:00, Live music headliner 20:00 Food, beer and wine courtesy of Czech Radio The musical programme of the Monday Radio Night party hosted by Czech Radio will be led by young talents determined to conquer the world. Czech Radio, public service
Producing high-quality content with little effort
It’s all about data. But just having it is not enough; the key is knowing how to use it properly, and these three speakers knew exactly that. Head of digital development at FFH, a popular German radio station, Roger Hofmann found a way to use data to advance the idea of Radio Creator.
Podcasting: It’s a marathon, not a sprint
The session began with Andrew Davies, leader of one of ABC's digital teams, who said that the work on a podcast doesn't start with the first episode but with the idea. It is important to put all your effort into the podcast from the very start. As Andrew Davies says "It's a
Money for nothing, and your data for free
“There is a difference between good and bad advertising. The good one presents relevant information about things that I’m considering buying. The bad is only an irrelevant interruption in my life,” says James Cridland, the editor and founder of Podnews and the last speaker of the Audiodata Summit. In his “ultimate masterclass”
We built this city on (data and) rock ‘n’ roll
The collaboration of AI and humans How realistic is it to have a purely AI-driven newsroom? The founder and director of HEI-DA, Marianne Bouchart introduces us to various AI techniques that journalists use nowadays. By no means AI is able to replace humans - yet. However, Marianne gives us examples that show about
Reinventing news for the next generation
The number of gamers is steadily increasing worldwide. The same is true for people actively avoiding the news. The synthesis proposed by Aslak Gottlieb, journalistic lecturer at Southern University of Denmark and media entrepreneur, might be as obvious as it is genius: gamifying the news. But how? There is no “one-fits-all“ solution, yet
Podcast creation: catching the ear, and the eye, of the listener
In this part of the Podcast Summit the delegates heard practical advice from two Danish specialists – Lene Heiselberg and Camilla Sager – on how to make a great podcast, with a focus on sound quality, narrative arcs and podcast titles and descriptions. Going against Aristotle’s three-part structure, audience researcher Lene Heiselberg comes
Young people want connection
Shared moments of connection between presenters and listeners, focusing on identity-forming and staying “in touch” - these are three concepts which help to target the young audience according to Anisha Ratan and Grace Jasper, Audience Research Managers from BBC. Ratan commented that even though live radio reaches 6 million listeners weekly, the