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March 2023
2023 (Page 13)

Podcasting in Europe is forecast to grow by 35% this year, and will triple by 2027 in ad spend. So how can creators and producers of content capitalise on this new potential stream of ad revenue while ensuring brand safety on the path to monetisation? Sarah von Mosel, Strategic Advisor for iHeart

Peter Niegel, the general manager of RadioDays Europe, welcomed everybody to the great hall of the Prague Congress Centre, where the 3-day conference hosting over 1300 visitors takes place. After the musical performance from Czech singer Tea Sofia, the hosts Veronika Ruppert and Paul Robinson invited Peter Niegel to the stage: “The

“There is a difference between good and bad advertising. The good one presents relevant information about things that I’m considering buying. The bad is only an irrelevant interruption in my life,” says James Cridland, the editor and founder of Podnews and the last speaker of the Audiodata Summit. In his “ultimate masterclass”

The number of gamers is steadily increasing worldwide. The same is true for people actively avoiding the news. The synthesis proposed by Aslak Gottlieb, journalistic lecturer at Southern University of Denmark and media entrepreneur, might be as obvious as it is genius: gamifying the news.  But how? There is no “one-fits-all“ solution, yet

Shared moments of connection between presenters and listeners, focusing on identity-forming and staying “in touch” - these are three concepts which help to target the young audience according to Anisha Ratan and Grace Jasper, Audience Research Managers from BBC. Ratan commented that even though live radio reaches 6 million listeners weekly, the

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