Building a relationship with the next generations
Audio consultant Francis Currie opened the session by emphasizing the worrying trend of declining radio interest among Generation Alpha, the post-2010 generation. This decline is notable as radio can significantly fuel a child's imagination. Adam Woodgate of Media Insights SVP, stated that despite digital shifts, that the days of children's remain constant, with
“It is hard to get Gen Z to radio”: How Radio 1 makes the connection
Engaging Generation Z with traditional radio might sound like a Herculean task, but Aled Haydn Jones, Head of BBC Radio 1, sheds light on the strategies that have proven effective in reaching this elusive demographic. One of the fundamental hurdles in attracting Gen Z to radio is their expectation of personalized content. Unlike
Your new co-host, AI
Instead of talking about AI in theory, host Martin Liss discussed two cases of actual AI usage in the radio business with Erin Callaghan from Futuri Media and Jott Lischka from Radio Cloud. Erin Callaghan from Futuri Media states that “the question is not should I use AI but how will I use AI?”.
Radio.Content.Car
Radio and cars have always made for a great combination. This connection can be highly emotional, at least for the speakers on this panel. However, in the era of DAB, finding the right content can be quite challenging for car drivers. To create a satisfying experience in the car, radio must be simple.
Making a statement using Sonic Branding
How have radio jingles changed? Prolark Media’s Lee Price is sure: more than you might think. But one thing is certain – they haven’t lost any of their importance. On a date, Price was asked what kind of music he likes to listen to “And for some reason I decided to say
Khairy Jamaluddin (KJ): Bridging Politics and Podcasting with Passion
Khairy Jamaluddin (KJ), once a towering figure in Malaysian politics, found himself at a crossroads when he was dismissed by his political party, becoming an unexpected outcast. However, far from being deterred by this setback, KJ embarked on a journey of reinvention and rediscovery, ultimately emerging as a charismatic force in the
Combining old and new technology (without spending too much money)
How do you scale up on audio reach and produce smarter? The host, Sam Bonham, posed the leading question: “How are you combining new tech with old tech without spending too much money?” Andrew Davies from ABC shares some tips on establishing podcast-making into already existing broadcast-company structures. To start off making podcasts, the
Make young people feel included
"Do you think that radio is dying?” – with this question, Emily Copeland’s talk on finding new radio talent opened.While Radio is still a present medium, many young people turn away and prefer streaming services and on-demand content. More than 80% of people up to the age of 16 prefer streaming services
How to succeed with branded content
Mads Moller from Beam Audio (Denmark), Anna Sola from the Territory Agency (Germany), and Nawal Hadrami from Calliopé (France) all work with companies to produce branded content for them. Each of them presents examples of branded podcasts from their respective production firms. From France, Dior Talks presents interviews in the realm of style
Gossip, Sex, Humour, Facts? Two different approaches to crafting a chart-topping History Podcast
In an era where podcasts reign supreme, history enthusiasts around the globe find solace in the plethora of captivating narratives that echo through the digital airwaves. From the bustling streets of London to the serene fjords of Norway, the allure of history podcasts transcends borders. Amidst this vast landscape, we got insight
