What caught my eye? – Next Gen
Our 2016 NextGeners were Caroline Lagergren, Laura Gallop, Madeleine Koellner, Samppa Rautio, Juliette Nichols, Nevena Kostadinovic, Pete Maguire and Alex Maximov – all of whom spoke enthusiastically about everything they’d seen and heard at Radiodays. They talked about sessions they'd been to and were given one session each to talk about. They commented
Storytelling in new media
The session centred on how a radio story can use visual elements to enhance storytelling and add new dimensions to the voices and sounds recorded? It was a really inspiring session looking at storytelling in new and innovative ways and also about Bianca Giaever's history of her personal work combining radio with other
Lessons learned by American radio at the dawn of the digital era
Michael begins by stating that the world of radio is so sophisticated and the presentations he’s seen throughout Radiodays Europe have been so incredibly humbling that his usual list of 15 pointers has been whittled down to about two that might be unique from American radio. ‘We shouldn’t fall victim to the obsession
What’s Your Leadership Message?
With the aid of some red balls and some willing participants in the audience, he described how the key aim of a speech is message transfer. It was all about formulating something that's clear and understandable and then working out the best way to communicate that to the audience. Cam was less concerned
Finding a way to brand your radio
One mistake that a lot of radio stations make is to advertise about famous musicians and celebrities, basically content that is not about their listeners. In these ads one thing is missing. That is your audience. Ralph Van Dijk (Founder and Creative director, Australia) showed us at Radiodays a fine example of
RateOnAir: a portable solution for Radio measurement
Arnaud Annebicque who is regional business director at Médiamétrie in France explained how the technology that captures data is small in size. This is key as it allows you attach the meter to your belt/bag/desk and track radio and TV usage. The 900 panellists recruited in Paris had access to 38 radio
Music meets radio – a changing relationship
The main theme of the talk was how the relationship between music producers, the record industry and radio is changing. It was a public mic/floor event so every question was welcomed, which was a great forum for an open and interesting discussion, and the audience fired really interesting and probing questions at the
Everything you ever needed to know about Programmatic Advertising
Agencies and advertisers are embracing automated processes and data-driven media buying, and the radio industry must get on board to stay competitive. This compelling session addressed some key questions. Why should radio companies get involved with Programmatic Advertising? What is needed? Jean-Pierre Cassaing (HAVAS Media France), Yuri Loburets from egta, Belgium and Allard Posthumus
In-car Radio – a dashboard disaster?
If you have recently seen an advert for a new car, you would have to look long and hard to find one featuring a radio. They are all about screens, connectivity and how your smartphone and tablet fits into the car. “People don’t look under the hood anymore,” says Fred Jacobs, President of
The new generation of listeners
Patrick focuses on young people age 12-24. He shows the results from a very recent BBC youth and media needs project – an ethnographic study that aims to get underneath the statistics of youth media usage in the UK. Listening to live radio is diminishing in young people. ‘You can't think: “if you