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    Author: admin
    Articles posted by admin (Page 167)

    Our 2016 NextGeners were Caroline Lagergren, Laura Gallop, Madeleine Koellner, Samppa Rautio, Juliette Nichols, Nevena Kostadinovic, Pete Maguire and Alex Maximov – all of whom spoke enthusiastically about everything they’d seen and heard at Radiodays.   They talked about sessions they'd been to and were given one session each to talk about. They commented

    The session centred on how a radio story can use visual elements to enhance storytelling and add new dimensions to the voices and sounds recorded? It was a really inspiring session looking at storytelling in new and innovative ways and also about Bianca Giaever's history of her personal work combining radio with other

    Agencies and advertisers are embracing automated processes and data-driven media buying, and the radio industry must get on board to stay competitive.   This compelling session addressed some key questions. Why should radio companies get involved with Programmatic Advertising? What is needed? Jean-Pierre Cassaing (HAVAS Media France), Yuri Loburets from egta, Belgium and Allard Posthumus

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