Traditional radio is healthy, but there are challenges to tackle. Tobias Nielsen, Director of Audio+ Bauer UK, flagged up how important it is to reach a young audience when thinking of the future of radio.  Part of the vision of this project is to create more content, and think on an international level

Radio suffered a lot during the pandemic. According to Richard people stay at home and only consume Netflix and other visual entertainment. On the other hand radio survived and digital listening grew significantly. “Radio and Audio are the celebration of the human voice”, says Richard. A trend that Richard has registered is that digital

Olle Zachrison, Head of Digital News Strategy and Deputy News Commission of Swedish radio, SR, showed a new way of exploring radio options. Sverige Radio is seen as the best and most reliable source of news in Sweden: “We want to create a new experience for our listeners". They focus mostly on guaranteeing the

When discussing AI, most people think of flying cars and futuristic robots, but it can be used to simplify buying radio advertising. Patricia Sonius, manager Research and Development at STER, in the Netherlands, went on stage to demystify common misconceptions about AI and to teach the audience how to make the most

  The debate was attended by Christelle Macé, managing director of Radio France, who introduced an innovative audio product to be utilized by children. “La récré á sons” is an app created 6 months ago that works closely with the sound spdesign department at radio france in order to create a voice that

Philip Maes -journalist and Copywriter, Radio Writer, writer of audio plays for children, amongst many others - presents his insight on creativity.  Creativity begins in infancy, not at adult age, and that is key, inspire children in schools, and diversify their education.   “Being creative is something you should do everyday, it's like a muscle”

With the technology evolving comes the challenge to innovate. Nowadays, cars are demanding new ways of thinking about the radio experience. Back in Track 4, Bob Dillon (Xperi), Roger Lanctot (Strategy Analytics), Nick Piggott (RadioDNS), Xavier Filliol (Radioline), Cas Adriani (Pluxbox) and Caroline Graze (Radioplayer) discuss the future of hybrid radio- with cars

VRT and Pluxbox presented to the audience innovative solutions about listening to audio. They have been working with other companies together on the Marconi Project, their goal to develop interactive and personalised radio experiences.  The Belgian TV and radio public broadcaster VRT is working on developing those experiences. Floris Daelemans, radio presenter and

Caroline Pouron, head of digital content at SR in Sweden, and Christoph Falke, general manager at Axel Springer Audio in Germany, went on stage to discuss the challenges of adapting traditional media to new digital formats. In the last few years, Axel Springer, a publishing company founded purely in print, has been making

Paul McKenna dedicated himself to studying succes and learned techniques in neurolinguistics and clinical hypnosis. His career skyrocketed when, in 2008, Paul signed a contract with Discovery Channel.  He sold around 10 million books, and worked with David Bowie: "I was "'starstruck'". Paul told a story about his past: He had to interview a local hypnotist.  The hypnotist