Anna Soisalo

European Executive Director, Strategy and Product, Ustwo Europe

Anna is an experienced product, strategy, and innovation leader. She is passionate about creating products and experiences that excite, engage, and help brands grow; combines analytical skills with a drive to deliver business impact. Prior to ustwo she was the Executive Strategy Director at Smart Design and also led the digital business design practice at DigitasLBi. Anna’s work spans a range of industries, including healthcare, pharmaceuticals, media, FMCG, transportation and financial services. She’s worked on future scenario planning, proposition and product development, digital strategy and transformation, and has run global research programmes. She leads the Product and Strategy practices for ustwo Europe.

All Sessions by Anna Soisalo

12:30 - 16:30
Track 4

Audiodata Summit

Everything you & your station, podcast, audio product need to know about Audio Data Data is the blood that runs through the veins of the internet. Yet, data so much more than the measuring of success – though it is that, too. As a radio station, podcast or audio company: What do you really need to know about data? How can you maximise the impact they have on listeners, branding, and revenue in a data-driven environment? What trends, innovations, new companies and best cases are there to be learned from? And where will the hottest AI developments like ChatCPT etc. lead us? Get inspired, get smarter, get going with lots of learnings and many an insight about the “new gold in media” – in this great Summit on Sunday to hear sessions on: We will rock you data, Everything around measurement, What’s data got to do with it – making excellent content with data, We built this city on data and rock ‘n’ roll – using data in audio work, Money for nothing, and data for free – enhancing monetisation through data.