Spanning 20+ years, Daryl Battaglia brings an extensive background in media measurement and analytics. His expertise includes integrating data to gain a holistic understanding of audiences, and measuring the effectiveness of advertising. As SVP, Market Development & Strategy for Triton Digital, Daryl leads the audio measurement strategy and product teams. In his current role, he oversees Triton’s Streaming Metrics and Podcast Metrics products, as well as the monthly public rankings. Previously, Daryl served in multiple roles at Nielsen covering audio and video, most recently leading product strategy and innovation for its Media Analytics business. Daryl resides in New York with his wife and two daughters.
A discussion of server-based measurement as part of the future of audio measurement. GFK will present the first numbers from Australia with server-based data being part of the overall gig. Triton digital will give the international overview and predictions for the future based on their international presence.