Frédéric Gérand

Head of Audio, RTBF, Belgium

Frédéric leads the Audio division at RTBF in Belgium . A man of experience , character and convictions, a good listener and decision maker, deeply passionate about Radio & Podcast . In 1995, he joined the Studio École de France in Paris, before moving to large international media groups in France and abroad where he was a manager of production units and an on - air director . In 2015 , he brought in all this expertise to RTBF . At the same time, he is a member of the board at m and holds two mandates at the EBU . He is also chairman of the MFP Digital Audio Commission, a group of audio experts from the French - speaking MSP. He defends an optimistic and enlightened vision of the digital transformation of Radio in order to serve all audiences . He’s d riven by the conviction that digital audio is able to attract and capture attention more than ever before , in a world dominated by screens. In the era of platformization , he recommends keeping the direct link with users . He feels that this can be done through mastering both catalogs and associated data, by adapting the measurement tools inherited from linear ra dio consumption to a landscape where smartphones and connected devices dominate the growth forecasts. His perfect knowledge of the Ra dio industry is coupled with a transversal and multidisciplinary vision of media . He believes in collective intelligence management and says, "I learn from my teams. I see myself as a coach inspiring a vision and human values by inviting free spirits to the reflection table. Innovation always is born from experimentation.

All Sessions by Frédéric Gérand

14:55 - 15:35
Track 4

Enhancing Radio Leader’s Inventory and Listener Experience with Native Content: A Winning Strategy -Session hosted by Shoutcast

Join us for an in-depth discussion on the power of native content for leading radio stations. Our panel of experts will explore how incorporating podcasts, video content, and social media posts can enhance listener experience and expand inventory. They will share their perspectives on the benefits of native content, from increasing engagement and building brand loyalty to generating new revenue streams. We invite you to join the conversation and share your reactions to this exciting topic.