Grace Jasper

Research Manager, BBC Sounds & Radio 4, UK

Grace has been the Research Manager of BBC Sounds and Radio 4 for the past year. She developed her market research skills in commercial advertising, working both agency and media-owner side. In 2020 Grace was nominated for ‘Best Newcomer’ by the Market Research Society at their annual Impact Conference; her talk at the event focused on harnessing the power of audio. Luckily for Grace, her career trajectory has enabled her to do just that. Research conducted as part of her current role feeds into strategic product and editorial developments for BBC Sounds, which is at the forefront of the BBC’s digital-first ambitions. She also works closely with the newly appointed Director of Speech to ensure that the Radio 4 brand is front of mind for linear, as well as podcast, listeners.

All Sessions by Grace Jasper

17:00 - 17:40
Track 2

What younger audiences really want

Research on young audiences, trends, topics and tips for engaging younger audiences!

12:30 - 16:30
Track 3

Youth Summit

Everything you & your station, podcast, audio product need to know about Young Audiences! Everything about young audiences, content for younger listeners and much more! Join this great Summit on Sunday to hear session on: A- Z of TIK TOK, Change or Die, Researching Youth Audiences, News for the next generation and Swipe Right – Ideas to fire your imagination!