Gwendolin Niehues is a member of the ARD Partnermanagement Audio & Voice, a unit of the German public broadcaster which is responsible for partnerships and distribution of audio and voice products. Within this unit, she specifically focusses on automotive strategy and distribution, ensuring the availability and prominence of ARD’s content in today’s and tomorrow’s cars. Next to her work for the German public broadcaster, Gwen is an active member of the EBU Connected Cars Group, where she cooperates with European colleagues to innovate around the future of public service media content in cars. Before coming to the ARD, Gwen studied and researched in the field of management with a focus on creative industries in the Netherlands, Denmark and the US.
Is AI the new driver of the connected dashboard? How could radio and audio stay relevant and engaging in an ever-changing environment? Our industry faces a host of unprecedented challenges today, supercharged by high-end and futuristic technology. Voice assistant, distribution of geo-localised content, personalization, etc. Automakers and OEMs are inventing their future today, but we have the assets, the agility and the ideas to meet their needs and reinvent the good old radio. The latest trends and insights in the automotive market and its challenges for the radio and audio industry will hold no secrets for you.