Katerina Borovska

Senior Marketing & Innovation Manager at egta

Katerina Borovska, Senior Marketing & Innovation Manager at egta - a non-profit association based in Brussels that represents the interests of television and radio sales houses across more than 40 markets. It is egta’s role to assist and empower TV and radio sales houses in their efforts to monetise audio and/or audio-visual content through advertising solutions, regardless of the device or platform it appears on.

All Sessions by Katerina Borovska

12:20 - 13:00
Track 2

How to teach a new dog old tricks

Innovations and new solutions for finding and putting new clients to air. This session will bring you great examples you can use to encourage bigger spend from non traditional clients and showcase the best in exciting promotions and revenue generating campaigns from across Europe.