Mikkel B. Ottesen

CEO, RadioAnalyzer, Denmark

Mikkel B. Ottesen used to be the guy who got the DJs their coffee and then became the general manager at the same station years later. He was also the crisp voice of morning news on the radio in Denmark for a period of time. Some know him as a creative leader in the Danish media industry with remarkable disruptive products within tv, web and newspaper to his name. To some he is a bitter sports pundit. But most people in radio know him as the man behind RadioAnalyzer, the global leader in reactional research for radio.

All Sessions by Mikkel B. Ottesen

11:10 - 11:50
Track 4

How music research can make your station better

Research plays such an important role in helping music radio stations refine their product and keep them competitive. From Strategic Studies and Callout right the way through to Format Testing and Music testing software. There are many different research tools a radio programmer can use. But what are the most effective and how do you know where and how to invest your research budget? In this session, our crack team of research experts will guide you through the maze of radio research options, share some best practise, and help you understand how research can grow your audience.