Morna McAulay is a Data transformation and strategy leader, having recently headed up the global data function at Dyson, and currently holding a data directorship at a leading social media organisation. Morna has led transformation programmes across diverse sectors from Cancer research to British Steel and is a panellist and contributor at data industry events. Morna specialises in building data teams and strategies to help organsitations diversify how they create value from data, and is passionate about demystifying the data basics and key priorities for leadership.
Everything you & your station, podcast, audio product need to know about Audio Data Data is the blood that runs through the veins of the internet. Yet, data so much more than the measuring of success – though it is that, too. As a radio station, podcast or audio company: What do you really need to know about data? How can you maximise the impact they have on listeners, branding, and revenue in a data-driven environment? What trends, innovations, new companies and best cases are there to be learned from? And where will the hottest AI developments like ChatCPT etc. lead us? Get inspired, get smarter, get going with lots of learnings and many an insight about the “new gold in media” – in this great Summit on Sunday to hear sessions on: We will rock you data, Everything around measurement, What’s data got to do with it – making excellent content with data, We built this city on data and rock ‘n’ roll – using data in audio work, Money for nothing, and data for free – enhancing monetisation through data.