Nicky Birch runs an innovation team at BBC Sounds, the app that powers all listening to live and on demand audio for the BBC. Her team conduct experiments in how to attract young audiences to Sounds. Nicky has a background in interactive audio projects for smart speakers and before that she was a radio producer making music programmes and documentaries. In her spare time, she edits a weekly books podcast called Backlisted.
Nicky Birch and Emma Conneely are Editors at BBC Sounds. They talk through the latest developments with BBC’s Sounds on-demand audio offer. Should the BBC be trying to move listeners onto their own platform? What new features and content helped drive record audiences this the last year? What are the future plans at BBC Sounds for continued audience growth?