Tav Klitgaard

CEO, Good Tape and Zetland, Denmark

Tav is a seasoned product executive, having worked in the Silicon Valley tech scene before joining the news industry to build Zetland's distribution platform. Originally a jazz trumpet player, his first tech startup was in pre-school ed-tech, where he led the product ABCiTY from cradle to exit, before joining issuu.com to lead the reading experience teams. He has championed the product innovation mindset at Zetland, where he now tries to instil it across the company as CEO. He also leads the horn section in Zetland’s house band and enjoys renovating his worn-down get-away house in the Danish countryside.

All Sessions by Tav Klitgaard

16:05 - 16:45
Track 2

Engaging the next generation: Strategies for combating news fatigue and connecting with young audiences

How do you engage young people with your news content? News fatigue is a well-documented phenomenon and pose a threat to democracy. Young people across the globe have different ways of making sense of the world around them than what the news output of traditional media provides. In this session you will hear from two different organizations and learn how they have approached the challenge of being relevant to a young audience; -Zetland is an online magazine with as much 1/3 of its paying subscribers under the age of 30. The use of audio is one of their biggest success drivers. NRK has taken a step closer to understanding and engaging the younger audiences with their newly appointed constructive editor and the creation of NRK Young News. Come find out more!