Thomas Giger

Branding Consultant & Partner, PURE Jingles, Netherlands

When Harry Chapin released ‘WOLD’ - about a morning jock seeking happiness - Thomas was dreaming of radio in the womb! As a teenager, he started to live the dream in ’92, and later worked as a morning host, imaging producer, music director and assistant PD. His passion for format flow, station sound and world travel come together at PURE Jingles, where he consults clients on audio branding.

All Sessions by Thomas Giger

13:45 - 14:30
Track 4

Programming Strategies for Audio Branding - Session hosted by PURE Jingles

A sonic identity that fits your format is just the foundation of audio branding. Strategically scheduling and effectively using your jingle package and other elements is where the rubber meets the road. PURE Jingles presents the best practices of applying radio imaging & branding. From format clocks for imaging rotations to smooth transitions for maximum flow, this session covers many tools for brand awareness and audience increase. Relevant for both recall-based and electronically-measured rating markets. If you have any questions on how to get more out of your station imaging, you may be able to get it answered during this interactive session. And you’ll leave with practical ideas to implement as well as a free resource.