How can you design your podcast so you ensure that it becomes a success?
Rasmus Kidde, Audience Researcher at Danish Radio, spoke first in this third part of the Podcast Summit. Rasmus moved through the first part of his talk quickly. Be distinctive but adhere to the tried-and-tested formats
Talk with your audience, not at them.
Matt Adams, Engagement Editor at NPR, was full of praise for the practicality and importance of using Twitter Spaces to engage their audience of social natives. He suggested that they can help you reach the ‘North Star’ goal of engaging younger and more diverse audiences. Not only are they easy to set up, but
The Reinvention of P3
P3 was losing listeners in their key age target audience demographic of 18-24 year olds, until a relaunch saw them gain their listenership by 11%. There was a perception of P3 among its prospective listeners that it wasn’t ‘down with the kids’. It had been described as childish and witless. In fact, Caroline Pouron
Don’t Focus on ‘Figuring Out’ Youth Focussed Content, Focus on Being Good at What You Do.
Authenticity was the main theme of the opening talk of the Youth Summit at Radiodays Europe 2022. NRK host Martin Holmen spoke openly about his own personal struggles, P3 Din Gata producer Amel Suljevic, and presenter Petter Hallén discussed how they became Sweden’s platform for rappers, and Sabrina Vitting Seerup, a Postdoc
How can you make money from podcasting?
Rob Greenlee runs content and partnerships at Libsyn. He spoke first, focussing on the importance of good ads in podcasting. Your ads must be aligned to the broader message of the podcast, and must be more focused on the audience than the advertiser. If they are done well, they can contribute to the building of trust
Developing a new podcast show
Julie Shapiro, from PRX and Radiotopia, was the first person to speak. She knows what it is like to run a successful podcast, having looked after Ear Hustle, the first podcast created and produced in prison. But, how can people get a show on Radiotopia? It's difficult and there's a lot of ideas. "Someone is literally pitching
Radiodays Europe Women kicks off #RDE22
Siobhan Kenny used to be the boss of Radiocentre, the industry body for commercial radio in the UK, and she is now a consultant. She opened the Radiodays Europe Women session by talking about her career and what she's learnt. She spent time promoting diversity and increasing the reach of the organisations
Welcome to Malmö!
Join us for a drink this evening 5.30-6.30 in the main hall at Malmömässan and take a moment to get to know your fellow delegates, discuss the day's events, catch up on exhibits and meet the team.
Welcome to Radiodays!
11.00–12.00 Radiodays Europe Women SUNDAY SUMMITS 12.00–15.30 Track 2 Podcasting Summit – In Partnership with Acast Supported by Podcast Day 24 Developing a new show • Making podcasts pay • Designing your podcast to be a success • What is next in podcasting 12.00–15.30 Track 3 Next Gen Youth Summit – In Partnership with THIS Representing the next generation – hands on
Getting to the Venue
Starting today Radiodays Europe at the MalmöMässan Exhibition & Congress Center Address MalmöMässan Exhibition & Congress Center, Mässgatan 6, 215 32 Malmö, Sweden Venue & Travel Information Just visit the Malmömässan website to find the full travel details for your trip. https://www.malmomassan.se/en/for-visitors/ Arriving at the Airport You have the choice of two airports: Copenhagen Airport* or Malmö Airport Sturup. *From Copenhagen you