Bernd Rasser has worked in radio broadcasting for 20 years, and in that time has presented a morning show for close on 20 years. He is Managing Director (since 2019) with the responsibility for programming and sales, including the relaunch of the Mainwelle program, creating a positive, sustainable position in the market.
Since 2018, he has also been Music Director for several stations with an AC format in Bavaria.
As Sales Manager his main responsibilities comprise of working on custom-made cross media PR campaigns that create and increase digital sales and position the radio brand in new markets.
Bernd passionately believes that teamwork between program and sales is now more important than ever: “Local radio has all the potential and opportunities. But we need to take advantage of them while the opportunities are there.”