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October 2021
2021 (Page 5)

In order to build a successful radio business, you need to know what your audience wants. But you also need to know what your advertisers want.  How do you do that? Ask them, apparently.  In Holland, the Radio Advertising Bureau asked the brand consultants, De Positioneerders to carry out research looking into what the biggest

VRT and Pluxbox presented to the audience innovative solutions about listening to audio. They have been working with other companies together on the Marconi Project, their goal to develop interactive and personalised radio experiences.  The Belgian TV and radio public broadcaster VRT is working on developing those experiences. Floris Daelemans, radio presenter and

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