Traditional to digital: “The change has to come from the inside”
Caroline Pouron, head of digital content at SR in Sweden, and Christoph Falke, general manager at Axel Springer Audio in Germany, went on stage to discuss the challenges of adapting traditional media to new digital formats. In the last few years, Axel Springer, a publishing company founded purely in print, has been making
Audio Tech innovations you should not miss – Part 1: The image
Moderated by Sarah Toporoff, from Podinstall - “Audio tech innovations'' combines the insight of Jason Panayotou, from eyeora and Markus Kuehn, from Medienzentrum Berlin GmbH & Co. KG presenting the new digital alternatives to Radio. Sarah Toporoff // Hedda Elisabet The future of radio crosses paths with digital tools most commonly used by social
Paul McKenna: an ‘anything is possible’ mentality
Paul McKenna dedicated himself to studying succes and learned techniques in neurolinguistics and clinical hypnosis. His career skyrocketed when, in 2008, Paul signed a contract with Discovery Channel. He sold around 10 million books, and worked with David Bowie: "I was "'starstruck'". Paul told a story about his past: He had to interview a local hypnotist. The hypnotist
New successful youth formats
Andrew Mojo, producer and radio presenter at DR P3, led a conversation on stage with radio presenters Kamal Hassan and Havshen Nabaz about their podcasts. Kamal Hassan, from the “Uden Filter” (“No Filter” in English) at DR P3, talked about the origin of the show’s name. Growing up, he was surrounded by people
The future of Music Radio: “Streaming vs Radio?”
The move to streaming is not a new thing. There’s no need to use the radio to listen to music nowadays. “It's not the fact that streaming has come around, it's about life having changed” - Lona Clarke Rebbeca Frank, Kiss Content Director, explains that stations that have music-only sequences, need to “stop being lazy”
New monetisation streams: Think outside of the box
“What happens when people aren’t watching the screen anymore? This is where audio comes in”. In this session, Mario Cabañas, General Manager of Targetspot, gives us a rundown of new ideas to adapt advertising and create revenue. For starters, there have been developments in apps that convert text, such as news articles, to audio,
How to Catch the Money Fish
The session Podcast and Monetisation brought to the stage the big question: how to make money from podcasting? Joe Copeman, Global SVP Sales at Acast, highlighted the need to see podcasts as a brand of their own. Podcasting isn’t just an independent project that results from our passion. Nowadays there is a lot of
The power of local radio: “Radio can save your life”
This interesting session highlighted how two local radios - Radio Wuppertal in Germany and Radio Popolare based in Milan - covered challenging situations. Alessandro Gilioli, journalist and director at Radio Popolare, and Georg Rose, editor-in-chief at Radio Wuppertal, went on stage to show the audience the power of local radio in a
Radio Summit: “Netflix kills the radio star?”
Radio has been around for more than a century. It has had to adapt to the times, constantly evolving. In the “Radio Summit” stage there were representatives from Portugal, Germany, Denmark and Belgium. Pedro Leal // Hedda Elisabet In Portugal, rádio Renascença took a different approach to the pandemic. The decision was made to
Radio revenue: making money by creating stories
Digital audio spots are more than just spots. Gavin Deans and Natalie Dooley from Media Central, Irish radio network, showed how their collaborative approach to advertising have innovated and made them “a one-stop shop”. Deans explains that the DNA of their radio network is made of different components, such as music, lifestyle, entertainment and