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One mistake that a lot of radio stations make is to advertise about famous musicians and celebrities, basically content that is not about their listeners.

Arnaud Annebicque who is regional business director at Médiamétrie in France explained how the technology that captures data is small in size. This is key

The main theme of the talk was how the relationship between music producers, the record industry and radio is changing.   It was a public

Agencies and advertisers are embracing automated processes and data-driven media buying, and the radio industry must get on board to stay competitive.   This compelling

If you have recently seen an advert for a new car, you would have to look long and hard to find one featuring a radio.

Patrick focuses on young people age 12-24. He shows the results from a very recent BBC youth and media needs project – an ethnographic study

Thomas Doduik, Director, Europe 1, gave a brief overview of how his station is aiming to reach an audience online. Currently, with over one million

At Star FM they wanted to use events to promote the radio station and grow the average hour audience from 50,000 to 100,000 – whilst

Relevance is harder now than ever before. Perspective is absolutely critical, Susan Marjetti uses the example of an art class, wherever you sit within the

This talk was presented and hosted by the European Parliament. They discussed how the European union consists of 28 countries that have totally different political

Podcasts will be for radio like Netflix is for TV. You can listen to or download them whenever you feel like it. You are not

RTBF is the leading Belgian French speaking radio group, which has experienced exponential growth over the last five years, they also oversee three television channels

Benoit Cassaigne, Senior VP for Médiamétrie ­ a national audience research company, gave an overall description of how the sector works in the country. This includes

There are four elements to conveying a message with sound ­ music, sound effects, silence and voice. She focused on verbal information. She undertook research into

Graham begins by asking, ‘How do we ensure radio stays relevant for the youth? In a world where you can stream any song how can you

LBC was the first commercial radio station in the UK, but has only recently enjoyed real success. There are several reasons why LBC is now

If you follow this link, Photos , and use the password radio, you can access the photos, and even download them. Click on all galleries if you want to see

For Haagerup, too many radio broadcasters focus on bad stories. Being critical is a really important tool but it is not the goal. Conflict, crooks and victims.

Daniel states that the morning is the most important time for a radio station ­ if a station wins your ‘first tune­ in’ of the

George Wright, head of research and development at the BBC, UK, opened up this fascinating topic. He discussed how in house R&D has a key relationship

  Antoine Bayet  is head of digital news for France Info, 24/7 news radio of Radio France, since July’14, and a digital journalism teacher… Antoine

As the world’s first smartphone with DAB+, the LG Stylus 2 features a DAB+ chipset and an exclusive app that allows customers to enjoy digital

Radio producers need to take editorial responsibility. To take control. To make things happen. They are the organisers of the team. The front of the pack.

In a standing ­room only session Bruno Guillon (Fun Radio, France), Gry Forssell (Mix Megapol, Sweden) and Elvis Duran (Z100, USA) explained what it means to

Whilst overall radio listening remains strong, all radio sees challenges from both average hour declines and the fight for listener’s attention. A challenge presented by the

TRAFFIC AND WEATHER IS IMPORTANT CONTENT True! Even in this world of iPhones and internet, listeners still turn to radio for information updates. When a German

The Heart tells stories of love, but doesn’t dance around a key element that’s often ignored, sex. Kaitlin described that the subject matter is often

Taking on the Australian media icons Kyle Sandiland and Jackie ‘O’ Henderson coincided with becoming KIIS 106.5 (previously Mix 106.5) and the station made sure everybody

 In this example, consumers were far more likely to purchase French wine if traditional French music was playing and equally as likely to purchase the German

In front of a packed room, Alice Petrén, Foreign Correspondent Swedish Broadcasting, and  broadcast consultant Paul Robinson welcomed the delegates for Radiodays Europe 2016.