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The Diversity Challenge

Relevance is harder now than ever before. Perspective is absolutely critical, Susan Marjetti uses the example of an art class, wherever you sit within the

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Radio in France

Benoit Cassaigne, Senior VP for Médiamétrie ­ a national audience research company, gave an overall description of how the sector works in the country. This includes

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Emotional Marketing

There are four elements to conveying a message with sound ­ music, sound effects, silence and voice. She focused on verbal information. She undertook research into

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The Early Bird…

Daniel states that the morning is the most important time for a radio station ­ if a station wins your ‘first tune­ in’ of the

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Visions for Radio’s Future

Whilst overall radio listening remains strong, all radio sees challenges from both average hour declines and the fight for listener’s attention. A challenge presented by the

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Movies in your head

The Heart tells stories of love, but doesn’t dance around a key element that’s often ignored, sex. Kaitlin described that the subject matter is often

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Radiodays Europe tunes in!

In front of a packed room, Alice Petrén, Foreign Correspondent Swedish Broadcasting, and  broadcast consultant Paul Robinson welcomed the delegates for Radiodays Europe 2016.  

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